FINALISTS

CATEGORY TITLE OF CAMPAIGN CLIENT AGENCY / COMPANY NAME
BRANDED CONTENT Delivery Ke Hati Seri Delivery Hero Malaysia Carat
The Visual Xplorer – Xperience Sabah in the eyes of Vivo X70 Pro Vivo Malaysia Initiative
Magnum x Money Heist – The Sweetest Goodbye Unilever Mindshare Malaysia
Pepsi: Malaysia’s 1st Out-of-the-Bottle Concert Pepsi Mindshare Malaysia
Sabella Stealing the Spotlight Sabella Mindshare Malaysia
Farm Fresh Celebrates Dairy Devotions Farm Fresh Seed
Samsung Galaxy S21 x BTS YouTube Channel Takeover Samsung Malaysia Electronics Starcom
Turning the national frown upside down with KFC Bucket Semangat Rakyat QSR Stores Universal McCann
MEDIA COLLABORATION Caging The Year of the Tiger in Blockchain Forever Heineken Malaysia Dentsu X
Redoxon Turbocharging Malaysian's Vaccination Drive with a Partnership with MOH Bayer Mediacompete
Magnum x Money Heist – Bella Ciao Unilever Mindshare Malaysia
Wall’s Bersama Grab Rider Unilever Mindshare Malaysia
KFC strikes a nostalgic chord with Burger P. Ramlee QSR Stores Universal McCann
Disney+ Collaboration with Media Prima The Walt Disney Company (Southeast Asia) Zenith
DATA & ANALYTICS DRIVING RECORD SALES WITH DATA: SHISEIDO CREATES 7 LEVELS OF VR TO BRING TOKYO GINZA STREET TO MALAYSIA Shiseido Malaysia Ampersand Advisory
Lifebuoy COVID Infection Alert system Unilever Mindshare Malaysia
SDP: The science behind the Homebuyer Hunt Sime Darby Property Mindshare Malaysia
Zip through the boredom Mondelez Internantional Spark Foundry
KFC gets Malaysians hungry before they even know it QSR Stores Universal McCann
Striking The Best Impression for Proton with Customised Artificial Intelligence Proton Edar Xaxis Malaysia
INNOVATION IN MEDIA Reimagining the consumer funnel with media innovation: Shiseido creates 7 levels of VR to bring Tokyo Ginza Street to Malaysia, drive record sales Shiseido Malaysia Ampersand Advisory
Immortalising the Tiger in Eyes and Time Heineken Malaysia Dentsu X
Uncaging Malaysia's First Metaverse Heineken Malaysia Dentsu X
Food Delivery Apps Got Hacked by a Burger King ‘Glitch’! Burger King Invictus Blue
Pepsi: Malaysia’s 1st AR Concert Pepsi Mindshare Malaysia
Pau-Pau takes emojis to the next level with Malaysia's first-ever Twitter Emoji Triggers Delivery Hero Universal McCann
MARTECH Virtual reality martech creates 7 levels of engagement: Bring to Tokyo Ginza Street to Malaysia with record sales Shiseido Malaysia Ampersand Advisory
Lifebuoy – COVID Infection Alert System Unilever Mindshare Malaysia
PTTI From Brick & Mortar to Bits & Bytes PTTI Mindshare Malaysia
SDP: The science behind the Homebuyer Hunt Sime Darby Property Mindshare Malaysia
Vaseline x Viu Collaboration: The Invention of Zero Party Data Unilever Mindshare Malaysia
Finding Light in a Dark Space Through Marketplace Intelligence Abbott Malaysia Vizeum
e-COMMERCE Creating a brand new e-commerce journey in a cluttered space: Shiseido created 7 levels of VR to bring to Tokyo Ginza Street to Malaysia, drive record sales Shiseido Malaysia Ampersand Advisory
Nando's Grocery gets Peri-Peri Spicy: Fast forwarding Nando’s E-commerce 400% in Face of Adversity Nando's Malaysia Ampersand Advisory
L'Oreal Virtual Beauty Commerce Revolution L'Oreal Wavemaker
Sabella from Heart Strings to Purse Strings Sabella Mindshare Malaysia
Wall's Grab Food Store Unilever Mindshare Malaysia
Panadol Grabs the E-Commerce Opportunity GlaxoSmithKline Consumer Healthcare Starcom
e-SPORTS Think Tune Talk, Think Gaming Tune Talk Mindshare Malaysia
First Blood: Accelerating McDelivery’s Ownership of the E-sports Segment through a Global-first Partnership McDonald’s Malaysia OMD
KFC – Finger “Clickin’” Good with MLBB QSR Stores Universal McCann
TAPtastic Way To Winning Rewards and Hearts Maybank Vizeum
INFLUENCER MARKETING FOR THE PEOPLE, BY THE PEOPLE, WITH THE PEOPLE: How Coway’s CSR campaign starring 5 influencers drove record sales without featuring a product! Coway Malaysia Ampersand Advisory
Taking Malaysians on a 'So Light, So Tasty' Pizza Journey QSR Brands (M) Holdings Carat
Malaysia's First Joy Squad - Turning Influencers into Delivery Heroes Delivery Hero Malaysia Carat
When Your Beer Becomes Your Mentor Heineken Malaysia Dentsu X
F&N Turns A Problem Into A Nationwide Dance Party! F&N Beverages Malaysia Invictus Blue
GARNIER MEN Game On Gamer L'Oreal (Consumer Product Division) Wavemaker
How Safi Influence Hijabi with #SISREDAHJE translate to 40% Sales Growth Wipro Unza PHD Media
Score For Tigers WWF Starcom
Turning the national frown upside down with KFC Bucket Semangat Rakyat QSR Stores Universal McCann
Wanderlust vicariously with AtukKepci's #HolidayBucketList QSR Stores Universal McCann
Jenn Chia, Malaysia’s Very Own Cruella The Walt Disney Company (Southeast Asia) Zenith
MEDIA PERFORMANCE Uncaging Malaysia's First Metaverse Heineken Malaysia Dentsu X
Magnum Money Heist – The Sweetest Hunt Unilever Mindshare Malaysia
Sabella: From Zero to Hero Sabella Mindshare Malaysia
SDP: A Roaring Tiger Hunts Down Homebuyers Sime Darby Property Mindshare Malaysia
Smart Bid: Maximizing ROI-driven digital channels and new media to accelerate business performance McDonald’s Malaysia OMD
Panadol Provides Post Vaccination Care to Malaysians GlaxoSmithKline Consumer Healthcare Starcom
SMART IMPACT pandapro's Triple Slam Dunk Through Programmatic OOH Delivery Hero Malaysia Carat
Heart & Sole: Thinking Outside The Box, To Fill A Box Malaysian Relief Agency Mindshare Malaysia
Sunquick Blackcurrant Boosting Immunity at PPV Sunquick Mindshare Malaysia
INTEGRATED MEDIA FOR THE PEOPLE, BY THE PEOPLE, WITH THE PEOPLE: How Coway’s integrated CSR campaign drove record sales without featuring a product! Coway Malaysia Ampersand Advisory
Tiger Virtual Street Food 2021 Heineken Malaysia Dentsu X
Celebrating New Year with the spirit of Huat & Kuat with MILO Nestle Mindshare Malaysia
Magnum Malaysia x Money Heist: Mission Unlocked Unilever Mindshare Malaysia
KFC strikes a nostalgic chord with Burger P. Ramlee QSR Stores Universal McCann
Painting Malaysia pink with Pau-Pau, foodpanda's first-of-its-kind brand ambassador Delivery Hero Universal McCann
Disney+ Hotstar Takes Over Every Single Touchpoint The Walt Disney Company (Southeast Asia) Zenith
CATEGORY TITLE OF PROJECT NAME OF AGENCY / COMPANY
CULTURE, POSITIVE CHANGE + DEI Led by Diversity, Fueled by Inclusion and Driven by Social Impact Dentsu Media Malaysia
Welcoming PwD - Making Mediabrands more inclusive for all! Mediabrands Malaysia
CATEGORY TITLE OF CAMPAIGN NAME OF FINALIST AGENCY / COMPANY NAME
INDUSTRY CONTRIBUTION The Core Catalyst of Media Muhammed Suhail Ahmed Carat
PLANNER OF THE YEAR Strive to Plan, Plan to Inspire Cheam Heng Shean Carat
Not A Planner. A growth enthusiast Joanne Wong Zu Er dentsu X
Great planners don't just plan, they build Maaz Ahmad Mindshare Malaysia
Being Precisely Human Neal Pravin Joseph Mindshare Malaysia
A Coke Can into a Nationwide AR Campaign Saravanan Asogan Mediacompete
The Story Teller Zohair Ismail Spark Foundry
BUYER / IMPLEMENTER OF THE YEAR Legacy-Leaver of Media Joanne Yau Chok Yin Carat
RISING STAR Taking Charge and Driving Change Hong Kah Yan Reprise
Always learning always growing Leon Tan Ben Lee Reprise
Work It, Girl - The Rising Spark of Media Priya Karthik Vizeum
The Story of Grit and Tenacity Shawn Siew Mediacompete
SPECIALIST OF THE YEAR Building the Partnership Economy Hari Kishan Yellanki Mindshare Malaysia
Data-driven Strategist with a touch of Heart and Passion Melody Khoo dentsu X
Performance Guru Parvinraj Gunasecaran Reprise
Gamechanger in Innovation Towards Transformation Winnie Chen-Head Vizeum